In business, people are most definitely assets. They play an integral role in operations; and without them, there simply is no company to run. They are a crucial ingredient to the equation and if you happen to not be convinced enough, we’ve asked our very own independent strategy consultant to help better put the subject into detail.
So, why are people considered as assets? To make it more specific, why are employees considered the company’s assets?
Reason #1: They take care of customers. – English business magnate, Richard Branson, once said that “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Besides, no entrepreneur can take care of all the customer needs at once and this applies even to a startup or small scale enterprise.
Reason #2: They are the brains of the business. – Ideas do not flow out of computers and machines. They come from individuals with brains, creativity and drive. Campaigns, products, strategies and plans are a product of your employees. They organize, brainstorm and study everything from the tiniest of detail to the bigger picture. No amount of technology can replace them.
Reason #3: They run technology. – Unless someone invents a robot that can completely outpace human capabilities, the workforce still mans everything. As we’ve said, equipment cannot function without an apt hand and a suitable mind. Even the best of modern technology would not work at maximum if the user is not capable of bringing it to full potential.
Reason #4: They are experts in various fields. – There is a reason why an organization is composed of different divisions broken down into departments and then into teams. People come with their unique set of skills, experience and value which they can bring to the table. The combination of these professionals trained in different fields comprises the mix that sets the ball rolling. One cannot run a company solely by hiring people of the same capabilities. Variety and versatility should be present.
Reason #5: They make up part of the brand. – A business is only as good as its people. As our independent strategy consultant would always say, the success of a company lies heavily on the people that work for it. It can be defined by its workforce. Customers will refer to the brand not only in terms of product and services but also of the employees who form part of the entity’s frontline.
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